Who We Are
Relentlessly collaborating to create, inspire, educate and innovate for healthier living...That's what we do.
American Barbell began building Gym Equipment in 1978 and our levels of manufacturing and quality have been apparent since day one. Our roots stem from being an Original Equipment Manufacturer (OEM) for the biggest names in the global fitness industry. Over the last 40 years, we have blazed a trail, creating the most notable innovations and industry firsts. Our list of accomplishments range from creating the first Hard Chrome Olympic Barbell (1998), the first Urethane Bumper Plate (2012), The first Cerakote Olympic Barbell (2017), high-strength and lightweight aluminum cable attachments, custom molded urethane weights and our industry leading, Series-1 Urethane dumbbell with patented Spline technology, to name a few.
The depths of our experience and precision engineering are felt in the quality of our products, and it's because of this, we are the exclusive provider to the biggest commercial gym chains in the industry. Our equipment can be found in Gold's Gym, Orangetheory, Planet Fitness and numerous strength and conditioning facilities domestically and world wide. We are confident that you've seen and felt our quality before.
Join us, train with us and let's get strong.