This Privacy Policy governs the manner in which American Barbell collects, uses, maintains and discloses information collected from users (each, a "User") of the website ("Site"). This privacy policy applies to the Site and all products and services offered by American Barbell.

Personal identification information

We may collect personal identification information from Users in a variety of ways, including, but not limited to, when Users visit our site, register on the site, place an order, subscribe to the newsletter, fill out a form, and in connection with other activities, services, features or resources we make available on our Site. Users may be asked for, as appropriate, name, email address, mailing address, phone number. Users may, however, visit our Site anonymously. We will collect personal identification information from Users only if they voluntarily submit such information to us. Users can always refuse to supply personally identification information, except that it may prevent them from engaging in certain Site related activities.

Non-personal identification information

We may collect non-personal identification information about Users whenever they interact with our Site. Non-personal identification information may include the browser name, the type of computer and technical information about Users means of connection to our Site, such as the operating system and the Internet service providers utilized and other similar information.

Location Tracking and Location-Based Services

At American Barbell, we strive to provide personalized and convenient services to our customers. To enhance these services, we may use location tracking or location-based services. Below, we describe how we collect and use location data.

Collection of Location Data: We may collect information about your location when you use our website or mobile app. Location data can be gathered through various means including GPS, IP address, and other technologies that determine your device’s precise or approximate location.

Purpose of Collecting Location Data: The location data we collect helps us to offer tailored services and content, such as:

  • Providing personalized product recommendations based on local fitness trends.
  • Offering special promotions and discounts specific to your area.
  • Enhancing logistics and delivery services by calculating shipping times and costs more accurately.
  • Improving our service offerings by analyzing geographical user data to understand regional preferences and needs.

Consent and Control: By visiting our website, you are consenting to our use of location tracking and location-based services. You can withdraw your consent at any time by deactivating location services on your devices through the settings menu. This action will stop further collection of your location data.

Privacy and Security: Protecting the privacy and security of your data is paramount. Location data is treated with the same high level of security as other personal information. We do not share this information with third parties without your express consent, except as necessary to provide the services you have requested or when required by law.

SMS Abandoned Cart Disclosure

At American Barbell, we are committed to enhancing your shopping experience and keeping you informed about your cart status. To assist with this, we utilize SMS notifications as part of our abandoned cart recovery strategy.

Information Capture for Abandoned Carts: When you add items to your shopping cart but do not complete the purchase, our system identifies the cart as abandoned. We capture this information using website cookies and other tracking technologies that monitor and record your interactions with our website and shopping cart.

Use of SMS Notifications: If you have opted into receiving communications from us and have provided your mobile number, we may send you SMS notifications regarding your abandoned cart. These messages are intended to provide a convenient reminder of items you have shown interest in purchasing, allowing you to complete your purchase easily if you choose to do so.

Privacy and Consent: We respect your privacy and prioritize your control over your personal information. SMS notifications for abandoned carts are sent only to customers who have explicitly provided their mobile phone numbers and consented to receive text messages from us. At any time, you can opt out of receiving further SMS communications by following the unsubscribe instructions included in each message.

Security of Your Information: We implement stringent security measures to protect the data we collect, including your contact information and details related to your shopping cart activities. For more detailed information on how we use, store, and protect your data, please refer to our full Privacy Policy.

By using our website and opting into SMS notifications, you acknowledge and agree to our use of your information for abandoned cart notifications as described above.

Web browser cookies

Our Site may use "cookies" to enhance User experience. User's web browser places cookies on their hard drive for record-keeping purposes and sometimes to track information about them. User may choose to set their web browser to refuse cookies, or to alert you when cookies are being sent. If they do so, note that some parts of the Site may not function properly.

How we use collected information

American Barbell may collect and use Users personal information for the following purposes:

  • To improve customer service
  • Information you provide helps us respond to your customer service requests and support needs more efficiently.
  • To personalize user experience
  • We may use information in the aggregate to understand how our Users as a group use the services and resources provided on our Site.
  • To improve our Site
  • We may use feedback you provide to improve our products and services.
  • To process payments
  • We may use the information Users provide about themselves when placing an order only to provide service to that order.
  • We do not share this information with outside parties except to the extent necessary to provide the service.
  • To run a promotion, contest, survey or other Site feature
  • To send Users information they agreed to receive about topics we think will be of interest to them.
  • To send periodic emails and SMS messages.
  • We may use the email address or SMS to send User information and updates pertaining to their order. It may also be used to respond to their inquiries, questions, and/or other requests. If User decides to opt-in to our mailing or SMS list, they will receive emails and SMS messages that may include company news, updates, related product or service information, etc. If at any time the User would like to unsubscribe from receiving future emails or SMS messages, we include detailed unsubscribe instructions at the bottom of each email or SMS message or User may contact us via our Site.

How we protect your information

We adopt appropriate data collection, storage and processing practices and security measures to protect against unauthorized access, alteration, disclosure or destruction of your personal information, username, password, transaction information and data stored on our Site.

Sensitive and private data exchange between the Site and its Users happens over a SSL secured communication channel and is encrypted and protected with digital signatures. Our Site is also in compliance with PCI vulnerability standards in order to create as secure of an environment as possible for Users.

Sharing your personal information

We do not sell, trade, or rent Users personal identification information to others. We may share generic aggregated demographic information not linked to any personal identification information regarding visitors and users with our business partners, trusted affiliates and advertisers for the purposes outlined above.We may use third party service providers to help us operate our business and the Site or administer activities on our behalf, such as sending out newsletters or surveys. We may share your information with these third parties for those limited purposes provided that you have given us your permission.

Third party websites

Users may find advertising or other content on our Site that link to the sites and services of our partners, suppliers, advertisers, sponsors, licensors and other third parties. We do not control the content or links that appear on these sites and are not responsible for the practices employed by websites linked to or from our Site. In addition, these sites or services, including their content and links, may be constantly changing. These sites and services may have their own privacy policies and customer service policies. Browsing and interaction on any other website, including websites which have a link to our Site, is subject to that website's own terms and policies.

Changes to this privacy policy

American Barbell has the discretion to update this privacy policy at any time. When we do, we will revise the updated date at the bottom of this page. We encourage Users to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect. You acknowledge and agree that it is your responsibility to review this privacy policy periodically and become aware of modifications.

Your acceptance of these terms

By using this Site, you signify your acceptance of this policy. If you do not agree to this policy, please do not use our Site. Your continued use of the Site following the posting of changes to this policy will be deemed your acceptance of those changes.

Contacting us

If you have any questions about this Privacy Policy, the practices of this site, or your dealings with this site, please contact us at:

American Barbell

American Barbell

4305 N. Lamb Blvd., Suite 900

Las Vegas, NV 89115


This document was last updated on January 1st, 2024