Las Vegas, NV., Oct. 5, 2021 – American Barbell has successfully expanded their commercial business to include athletics and military sales channels by adding two marquis names. This will allow the company to leverage an already strong position as an OEM while developing more American Barbell branded product lines.
The company announced it has added two National Account Managers in Hillis Lake and Clay Whittaker. Lake, formerly with Eleiko and Whittaker, formerly with Precor, will now run national account strategy and assist with adding to the Athletics channel market. “Hillis and Clay are known quantities and respected in the industry,” says Doug Katona, CEO/partner of American Barbell. “These two fit our culture and understand our growth plan that is more than just making the best equipment. Most of all, they are both good human beings who are looking to leave some legacy and support our industry.” Lake will support the training and education platform while Whittaker will help lead the military sales channel.
ABOUT AMERICAN BARBELL
American Barbell, based in Las Vegas, Nevada, is the world’s preeminent designer, manufacturer, marketer, distributor and retailer of commercial-grade strength and conditioning equipment. An innovator in the fitness industry for over 40 years, American Barbell has redefined the levels of precision manufacturing and durability in the commercial, collegiate, government and home-gym training spaces.
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