"AB Athletics" a comprehensive training and education program under the American Barbell brand exemplifies excellence in fitness education and athlete development. Central to this program is its commitment to Athletic Readiness, forming the foundation of its approach to enhancing physical and athletic performance. Through a scientific methodology, AB Athletics employs advanced techniques and state-of-the-art equipment to hone key areas of performance including strength, endurance, flexibility, recovery, and overall athletic readiness.

Mastering Disciplines with AB Athletics

Elite Coaching & Leadership Development

Elevate your team with our industry-leading coaching programs, designed to forge world-class leaders in fitness.


  • Enhanced leadership skills within the fitness industry.
  • Improved team performance and motivation.
  • Increased client retention through superior service and coaching quality.
  • Advanced understanding of business management and operational efficiency. The ability to innovate and adapt to changing fitness trends and client needs.

Revenue & Efficiency Mastery

Discover strategies to boost personal training revenue and streamline your fitness operations, setting new standards of success.


  • Significant increase in personal training revenue through strategic planning and execution.
  • Streamlined operations leading to reduced costs and improved service efficiency.
  • Enhanced customer satisfaction due to more effective and responsive service delivery.
  • Development of a competitive edge in the fitness market through innovative practices.
  • Empowerment of staff with tools and knowledge for higher productivity and job satisfaction.

Customized Fitness Solutions

Experience the difference with solutions tailored specifically to your facility, ensuring optimal fit and function.


  • Solutions that precisely match your facility's unique space and goals, maximizing the effectiveness of your setup.
  • Enhanced member satisfaction and engagement through personalized equipment and layout configurations.
  • Greater return on investment as every piece of equipment and design aspect serves a specific purpose aligned with your business objectives.
  • Flexibility to evolve and adapt your fitness environment as your business grows and changes.
  • A distinctive edge in a competitive market by offering a unique fitness experience that can't be found elsewhere.

Age-Inclusive Training

Join us in championing fitness for all, with programs that respect the need for challenging loads, regardless of age.


  • Accessibility to effective fitness programs for individuals at any life stage, promoting lifelong health and wellness.
  • Encourages a broader community engagement by welcoming members of all ages, fostering a diverse and inclusive gym culture.
  • Helps in combating age-related physical decline, improving quality of life through enhanced mobility, strength, and endurance.
  • Supports mental health and cognitive function, contributing to overall well-being and active aging.
  • Tailors challenges to individual capabilities, ensuring safe and effective workouts for everyone.

Innovative Approach to Strength

Embrace our holistic method that integrates hard training and fast movement, pushing the boundaries of human performance.


  • Enhanced overall physical performance through a combination of high-intensity and dynamic movements.
  • Improved muscular strength and endurance, allowing for better performance in various physical activities.
  • Accelerated metabolic rate resulting from intense workouts, aiding in more effective weight management.
  • Increased agility and speed, contributing to a more versatile and adaptable physical condition.
  • Greater resilience against injuries by conditioning the body to handle a variety of physical stresses and challenges.


Focuses on building strength and muscle through compound and isolation exercises.


  • Increases muscular strength, enhances bone density, and improves body composition.


Emphasizes cardiovascular endurance and stamina through various distances and terrains.


  • Boosts heart health, burns calories, and improves mood and mental health.


Centers on endurance, strength, and speed on the bike, suitable for both indoor and outdoor enthusiasts.


  • Enhances cardiovascular fitness, leg strength, and is low impact on joints.


Targets full-body endurance and strength, focusing and technique and stamina.


  • Builds cardiovascular fitness, offers a full-body workout, and is joint-friendly.


Concentrates on maximizing strength in the squat, bench press, and deadlift.


  • Builds explosive strength, increases bone density, and improves muscular coordination.

Ready to Transform Your Fitness Journey? Connect with us today.



Advanced Techniques

Cutting-edge training methods keep coaches updated on fitnesstrends.


Effective communication improves client satisfaction.


Expanding skillsets allows servicing broader clientele.


Improved training quality elevates the gym's status, attracting more clients.


Satisfied clients provide positive testimonials, powerful marketing tools.


Investing in development boosts job satisfaction and loyalty, improving interactions.

Continuing Education Units (CEUs)

All AB Athletics live training programs are accredited for Continuing Education Units (CEUs) by the ISSA, underscoring our commitment to the highest standards of fitness education.

Earning CEUs is not just about expanding your knowledge; it's a powerful tool to enhance your credibility, ensuring your gym, coaches, and the services you offer stand out in a crowded market. This commitment to ongoing education reflects directly on the quality of your training, contributing to higher client satisfaction and trust. By choosing AB Athletics for your live training needs, you're not just investing in your education; you're elevating the prestige and effectiveness of your entire fitness operation.


Doug provided valuable information on programming and coaching. I've spoken with my team about it prior to the workshop. Him coming in and walking through the process and what it looks like in real time really reinforced what I was trying to accomplish. I look forward to additional trainings in the future! It makes my job so much easier!”

My whole philosophy on warming up a client completely changed! It blew my mind the way Doug explained that simply using body weight and dynamic movements to warm up is a great way to start a workout. It really showed me how important it is to go back to the basics and to do them especially well."

Great content and immediately applicable! I was lucky enough to obtain a very athletic client who wants to put on muscle and increase power. I was able to implement what i learned about over head press and deadlift!"

American Barbell and ISSA Partnership

"We are thrilled to align with American Barbell, solidifying them as ISSA's official equipment partner. At ISSA, our commitment to providing valuable education for our students is unwavering," expressed Kurt Mangum II, Director of Strategic & Business Partnerships at ISSA.

"AB Athletics' live seminars are approved for ISSA continuing education credits, offering members the opportunity for hands-on learning in the United States with industry-leading American Barbell training equipment," said Kurt Mangum II, Vice President of Strategic Partnerships, ISSA.

"We are roll-up-your-sleeves people who actually train and believe in truthful fitness," said Doug Katona, CEO of American Barbell. "ISSA is the ideal complement to helping us give back to the industry with live education that has applications for athletes, young fitness enthusiasts, and the up-and-coming athletes over 50!"


AB Athletics Contact Information


Director of Marketing
American Barbell and AB Athletics



4305 N. Lamb Boulevard
Suite 900
Las Vegas, Nevada 89115


Showroom and Distribution
5841 E Shelby Drive
Memphis, Tennessee 38141


Transform Your Trainers into Performance Coaches: Contact AB Athletics to Schedule A Live Training at Your Gym Today!