Train for Life, Not Just for Sport Specialized training may deliver peak performance, but true fitness is about longevity. Build strength, endurance, and adaptability to...

Il Padrino: a barbell that seamlessly blends the art of design with the science of strength. Engineered for the ambitious Power Lifter aiming to conquer...

American Barbell, the unrivaled innovation leader in performance fitness equipment, is thrilled to celebrate the first-ever National Barbell Day on Wednesday, September 18. 

THE RAW QUINTET OF FITNESS POWER Redefine what you know about fitness and well-being. Dive into a regimen where your skin's glow, your agility, the...

Las Vegas, NV., Oct. 5, 2021 – American Barbell has successfully expanded their commercial business to include athletics and military sales channels by adding two marquis names....

Lifting 40 pounds of Chloe (my daughter) is different than power cleaning or deadlifting 40 pounds. Got me thinking about dad fitness. We have to...

Getting strong is easy. But can you lift heavy and fast? Over my many years of training, competing and coaching, it was obvious the athletes...

When it comes to HIIT, there’s a lot of smoke-n-mirrors. In many of our education seminars, I say you should put an “S” in front...

You’re such a good coach.  You’ve got a following. People like you. You have grown the program and acquired more athletes (please stop saying clients). ...